About Shirley

The Practical Side of Beautiful Living

Hi, I’m Shirley Newell — a home decor writer and long-time renter who learned that a well-styled room doesn’t require a renovation budget or a drill.

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7+
Years Decorating Rentals
6
Apartments Transformed
$0
Walls Painted or Drilled

My Story

I moved into my first apartment at 24 with a futon, a box fan, and a genuine belief that “decorating” was something people did after they bought a house. The unit was a second-floor walkup in a city I’d just relocated to for work — white walls, beige carpet, a bathroom vanity that had seen better days. I wasn’t allowed to paint, couldn’t hang heavy fixtures, and had roughly the square footage of a generous hotel room. I told myself it was temporary.

Three years later, I was still there — and I was finally paying attention to the space I actually lived in. A friend came to visit and asked, almost offhandedly, whether I’d recently redecorated. I hadn’t spent much. I’d just started making deliberate choices: a rug to anchor the sofa, a lamp in the corner that used to collect coats, a throw folded over the armrest instead of stuffed in a closet. Those small shifts changed how the whole room felt. That visit was the moment I realized how much environment shapes daily life — and how little you actually need to change it.

“Small shifts changed how the whole room felt. I realized how much environment shapes daily life — and how little you actually need to change it.”

From there, I became almost methodical about it. I started keeping notes after rearranging a room — what worked, what didn’t, why a certain rug placement made the living room feel twice as large while another made it feel cramped. I read about spatial proportion and furniture scale. I tested whether front-leg-only rug placement actually made a difference (it does). Over six apartments across two cities and seven years, I developed a real working knowledge of how to make constrained spaces feel considered and comfortable.

The turning point that led to Floria Decor was a practical failure that became a useful lesson. I had bought a sofa bed for a studio I was sharing occasionally with a visiting family member. Comfortable sofa, uncomfortable bed — and I had no idea why. I spent an embarrassing amount of time and money on a mattress topper that didn’t fix the actual problem, which turned out to be a bar shield issue I didn’t even know was a category of solution. After I finally sorted it out, I documented everything I’d learned and quietly wished someone had just laid it out clearly the first time.

Friends started calling me whenever they moved. “Where should the rug go?” “Does this console table make sense here?” “I hate my bedroom but I can’t afford new furniture.” I found myself giving the same kind of structured, options-based advice I’d worked out for myself — here’s why it’s not working, here are three ways to fix it, here’s which one makes the most sense for your situation. When the fifth person in a year asked me to look at photos of their living room, I figured it was time to put this somewhere more useful than group chats.

Most home decor content online assumes you have either a renovation budget or a brand-new space. I write for people who have neither — renters working around landlord restrictions, apartment dwellers dealing with odd dimensions and no natural light, people who need practical fixes before they can even think about aesthetics. The advice here isn’t aspirational. It’s designed to work in the space you’re actually in.

A Little More About Me

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Based In

Currently settled in Portland, Oregon — in a two-bedroom apartment I’ve been slowly refining for three years. Still renting. Still happy about it.

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My Process

I test things before I write about them. If I say a rug placement technique opens up a small room, I’ve tried it — often more than once, in more than one configuration.

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Currently Reading

I keep a running shelf of books on spatial design, interior psychology, and the history of domestic furniture. It’s equal parts research and genuine interest.

Off the Clock

Saturday mornings at a neighborhood farmers market, cooking something new, and occasionally rearranging furniture at 11pm when inspiration strikes and common sense doesn’t.

Thanks for Being Here

Whether you’re staring at a room that isn’t working and can’t figure out why, or you’re trying to make a rental feel like home without violating your lease — I hope something here helps. That’s genuinely why I write. Every article on this site is my best attempt to give you the clear, options-based answer I wish I’d had when I was figuring this out for myself.

I still remember what it felt like to look at a beige apartment and not know where to start. This site exists because that feeling is more solvable than it looks.

— Shirley

A note on transparency: Some links on Floria Decor are affiliate links, which means I may earn a small commission if you purchase through them — at no extra cost to you. I only reference products I’d actually use or have tested. It helps keep the site running, and I’m grateful for your support.